Biomimicry thinking helps create products and processes that:

·      Are sustainable: Biomimicry follows Life’s Principles. Life’s Principles instruct us to build from the bottom up, self-assemble, optimize rather than maximize, use free energy, cross-pollinate, embrace diversity, adapt and evolve, and use life-friendly materials and processes, engage in symbiotic relationships, and enhance the bio-sphere. By following the principles life uses, you can create products and processes that are well adapted to life on earth.

·      Perform well: In nature, if a design strategy is not effective, its carrier dies. Nature has been vetting strategies for 3.8 billion years. Biomimicry helps you study the successful strategies of the survivors, so you can thrive in your marketplace, just as these strategies have thrived in their habitat.

·      Save energy: Energy in the natural world is even more expensive than in the human world. Plants have to trap and convert it from sunlight and predators have to hunt and catch it. As a result of the scarcity of energy, life tends to organize extremely energy efficient designs and systems, optimizing energy use at every turn. Emulating these efficiency strategies can dramatically reduce the energy use of your company. Greater efficiency translates to energy cost savings and greater profitability.

·      Cut material costs: Nature builds to shape, because shape is cheap and material is expensive. By studying the structures of nature’s strategies and how they are built, biomimicry can help you minimize the amount your company spends on materials while maximizing the effectiveness of your products patterns and forms to achieve their desired functions.

·      Redefine and eliminate “waste”: By mimicking how nature transitions materials and nutrients within a habitat, your company can set up its various units and systems to optimally use resources and eliminate unnecessary “waste”. Organizing your company’s habitat flows more similarly to nature’s, will drive profitability through cost savings and/or the creation of new profit centers focused on turning your “waste” into a feedstock.

·      Heighten existing product categories: Biomimicry helps you see stale product categories in a radically different light. This new sight creates an opportunity for innovation.

·      Define new product categories and industries: Biomimicry can help you create disruptive technologies, that transform your industry or help you build entirely new industries.

·      Drive revenue: Biomimicry can help you create whole new growth areas, reignite stale product categories and attract both customers who care about innovation and sustainability.

·      Build your brand: Creating biomimetic products and processes will help your company become known as both innovative and proactive about the environment.




Benefits of Biomimicry as a Framework for innovation

By using the Biomimicry DesignLens as a framework, looking to Life’s Principles and bringing ecologists and biomimics to the table, design teams can bring new perspectives to their projects.

1. Disrupt traditional thinking

Start by asking, “How would nature solve this challenge?” Assuming the team has the adequate knowledge to answer, or works with our biomimics to assist you on this - this framing gives project teams an opportunity to explore new solutions and brainstorm opportunities to solve challenges in new and innovative ways. It combines the best of systems thinking and design thinking and the ability to reverse engineer solutions tested over millions of years.

2. Accomplish multiple objectives with a single gesture

In nature, there are no single-purpose tools. For example, trees provide shade with their leaves, which also generate energy, and bark, which also help to protect and cool the moving water beneath the surface. Imagine surfaces and systems that could accomplish multiple functions with one simple, multi-functional design.

3. Adapt to context and climate

Rather than fighting against the context by using energy and resources to hold nature at bay, nature leverages cyclic processes and builds with readily-available materials and energy. These elements also can make the achievement of sustainability goals much more achievable.  Understand true sustainability from nature itself – not only creating but continuing to nourish and heal the systems that create conditions conducive to life. Fitting in not just on the Earth.

4. Embody resilience

The ability to identify and apply principles and recipes for adapting to change is key. Life on Earth is the epitome of resilience, adapting and changing to fit its context over billions of years. By looking to how nature confers resilience on its systems — incorporating diversity and embodying resilience through variation, redundancy and decentralization, integrating rapid feedback loops — we can create human-built systems that are inherently resilient to change and disturbances.

5. Nourish curiosity

We are all innately curious. Biomimicry provides the opportunity to feed our curiosity and be in wonder and awe about nature’s genius water, energy and material-use strategies. This perspective broadens the solution space to bring new solutions to the table.

6. Leverage collaboration

Rethinking our re-imagining our products, processes and systems with nature as model, measure and mentor – cannot be done in siloes. Everything in nature is interconnected and as we learn to emulate nature’s genius we find the greatest opportunities in leveraging our interconnectedness too. Biomimicry processes are inherently interdisciplinary and collaborative. This collaborative approach not only enables cross-pollination and innovation, and organizational benefits but cultivate collaborative relationships that save resources, energy and cost for the project and the company at large.